Give me some feedback on this concept
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Posted on Sep 28, 2007 08:03 am
zekthedeadcow
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Member Since: May 11, 2002
I'm thinking about starting a 'video label' and was wondering if this sounds like something bands would go for.
1. I produce a music video
2. I get exclusive online distribution (band can link/embed)
3. Band gets rights to 'real world' distribution. So they can submit to video TV channels... but more likely they can burn it on DVD and sell at shows.
I got this idea after finding a number of video sites doing revenue sharing...particularly revver.com. I could load a video in an account... the band can get an account and link to it... and embed it in their website, etc.
One issue is the video format. TV wants HD master... I can do that with film right now but it won't be widescreen. Shooting video would be a hell of a lot faster though and would allow for more complex productions... because mistakes aren't killer...
I'm thinking maybe 2 levels: video for indies that 'aren't there yet' and film for established indies... say... 50K listens on a song om myspace, or something similar (at my discretion, negotiable, etc.)
those of you in bands, does this sound like something you'd go for? or at least consider?
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Sep 28, 2007 08:50 am Well, I am not in a band, haven't been for years but I have a couple questions.
How many bands in the "aren't there yet" space are doing the video thing?
Do you have any financial plans on how you'll make money for yourself? With so many free video services offering embedding features and whatnot I am just curious of your goal here...what do you mean by "online distribution"...I don't see a huge market there, are we talking iPod videos and whatnot?
zekthedeadcowEat Spam before it eats YOU!!!Member
Since: May 11, 2002
Sep 28, 2007 09:16 am essentially no indies are doing video...because for them to hire it out it's expensive as hell... however, I think it'd be something a lot would be interested in especially if they don't have to front $10K each song :) I've seen venues do live videos and they were fairly popular.
As far as making money, primarily I'm looking at revenue sharing video sites... ie a youtube clone that embeds a preroll ad and then has a pay per click or view program... apparently the nice thing about revver is that the band can start an account and 'share it' where ever and collect 20% of ad revenue and the remainder would be split 50/50 between me and revver... other sites have adsense programs ... youtube is the only big one without a comprehensive revenue program...it's invite only apparently. so basically I load it on revver and keep it off youtube and the band links to it on their website and myspace. - basically youtube is only valuable as a host... people don't search youtube for new bands. So if the band is doing the promoting it doesn't matter where it's hosted.
I could negotiate itunes revenue... because itunes isn't exactly 'online' because it doesn't play in a webbrowser... and I don't think it's worth too much effort... the main thing is developing a mass viewership and using ad revenue.
Sep 28, 2007 09:23 am Oh, I see, yes, that sounds like it could be an idea certainly worth trying. I always forget about those revenue sharing schemes, and the intro video ads.
If it was more accessible I am sure more indies would be into it. They don't pay until they get paid, that's the cool part from their vantage point.
However, some indies also have a frame of mind that as soon as they partner with somebody like that, they are no longer "indie" which is, essentially, the reason Waldo and I had such a problem years back in organizing the indie community for mutual benefit in that project we took on if you recall that.
Other than the mindset change, it could be a cool niche'.
zekthedeadcowEat Spam before it eats YOU!!!Member
Since: May 11, 2002
Sep 28, 2007 09:38 am I was thinking about that organization recently actually :) RIAA must have had a good laugh at our expense. :P
yeah the mindset issue has crossed my mind... after I first posted I was thinking it's more of a trade with mutual exclusivity... I get to make a video with their music for the internet... they get a video for their music to promote themselves and sell at shows. ...and it greatly increases their 'cool factor'...which is all important... :)
In photography theres a similar transaction called TFP/CD "Trade for Pics or CD" Usually thats noncommercial...but things can change. As long as everyone agrees and gets their 'efforts worth.'
cooloFrisco's Most UnderratedMember
Since: Jan 28, 2003
Sep 28, 2007 02:36 pm zek, if someone around here were to do that, I would definitely, definitely be interested. For artists, I think most don't look as videos as revenue generators. Only look at them as promotional vehicles. If someone were willing to step up and front the cost of the video (that's what you're talking about here, right), and then find a way to generate revenue off of it, I think bands should be cool with it, as long as they can still promote with it. The only thing I see is, that some people may get greedy and start to think, oh, so and so is making money off my work (music), I should get paid my share too.
But honestly, most bands in their right mind, would love to have a video made. The only think I'm thinking is, I don't know how much it costs to put together a video, nor how much revenue you would realistically expect to gain out of the revenue sharing video sites. Because, basically, once you're done with the video, you're relying on the band to promote the video. What if they just are happy with having the video and then don't do anything with it. You're not making any money, unless you start to promote it for them...
Just some thoughts.
