New web metric news

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Administrator Since: Apr 03, 2002

www.computerworld.com.au/...42;fp;16;fpid;0

So the ratings authority, Nielsen/NetRatings, is rethinking how they rate which web pages are most popular...dropping page views and instead favoring time spent...

This, to me, seems so incredibly stupid...they both are worthy metrics, I watch them both for HRC personally, but page views is solid, a good way to rate sites, but has it's downsides too, if somebody spends 6 pages on HRC, 5 of them for a second, just to click thru to the 6th, perhaps navigation is poor...but, time spent...sites like YouTube and GoogleVideo will rule cuz once you get to a page you are stuck for the length of the video...kinda seems to favor sites that have content like multimedia...or, sites that are horribly difficult to find stuff on...

Thoughts? Seems weird, perhaps nobody but me cares...

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Eat Spam before it eats YOU!!!
Member
Since: May 11, 2002


Jul 10, 2007 08:20 am

Personally I've always preferred unique visitors

Administrator
Since: Apr 03, 2002


Jul 10, 2007 08:40 am

Yeah, that's a good one to watch as well. Unique sessions as well...ultimately it's all related and should be figured in, my only issue is with time spent being the most important because I think it's seriously skews the results based on your type of content.

A small pie will soon be eaten
Member
Since: Aug 26, 2004


Jul 10, 2007 09:09 am

you're all forgetting that "Net Authority" determines what we like and how long we spend!

Administrator
Since: Apr 03, 2002


Jul 10, 2007 09:27 am

Nielsen forgot that metric.

Head Knocker
Contributor
Since: May 20, 2007


Jul 10, 2007 12:38 pm

A percentage of the visitors that register as members is one we watch at...

www.flightlevel350.com/

The world's largest aviation video database.

"The Loudest Place On the Web."

I'm proofreader and moderator there.

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