Apr 16, 2007 05:44 pm Very interesting thoughts there. We've had that same discussion around here before...haven't we?
Change is slow, but there is definately a new way of thinking taking over the music industry.
the new music industry?
Posted on Apr 16, 2007 04:52 pm
fortymile
Member Since: Jan 18, 2003
cobrapunchers.blogspot.co...c-industry.html
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Apr 16, 2007 05:44 pm Very interesting thoughts there. We've had that same discussion around here before...haven't we?
Change is slow, but there is definately a new way of thinking taking over the music industry.
Apr 16, 2007 06:30 pm While it is nice to see in print, yes this is all the stuff we have tossed around here and on every other musicians forum, this just syncs it all up nice and neatly.
Apr 16, 2007 08:29 pm but yet some here seem to be fighting the tide, no?
Apr 16, 2007 10:21 pm Makes a heap of sense i reckon
Apr 18, 2007 09:14 pm Interesting article. I'll just comment on an excerpt from it below as it seems to be the crux of the whole thing.
"This is money that should be going directly into a musicians pocketbook. Musicians should be less angry that there are people hearing their songs for free and more angry that the web traffic is going to a torrent site instead of their own web site."
The torrent sites that the writer refers to generate thousands upon thousands of unique visitors everyday and they can do that because of the huge amount of variety and content they offer. A band couldn't even hope to begin offer that amount of content or variety, all they have to offer is their own music.
The only way I could hope to generate that much traffic, and I'm still sure I would fall way short is to offer nude pictures. My site has far more traffic on my picture galleries from all over the world than anything else. It goes pictures, my music, my blog in that order. According to this article if i could generate 10-20,000 unique visitors everyday, I could make a living just selling banner space. Is that true?
I think any web girl generates that amount of traffic easily. All I have to do is generate that much traffic and forget about selling product?? ...and just worry about free content that will draw visitors? That's really a different way of looking at it.
Apr 18, 2007 09:19 pm I'm gonna go look at your pictures now . . . =)
Apr 18, 2007 09:35 pm I'm sort of going the same way... though I'm not a webgirl.. #cough# ...
Bear in mind a 10K visitor a day website is expensive to put online especially if there are pictures involved... if each visitor only downloaded 5MB it's be almost 49GB of bandwidth A DAY.
but basically, I offer useful content... like my aardvark support site asg.hopto.org ... and put a donation button on it...I've made about $400 from that over the past couple years...and thats a very narrow audience... I think Ardour makes over $1K a month from donations. But still...even thats a narrow audience.
On my main site track100.com I'm going to put linux multimedia forums, howto, a pose book for photography, and I'm thinking a survival guide (tap in to all those peak oilers out there)
The nice thing is that generally once the content is done, it has the possiblity of attracting donating visitors forever. example.. aardvark has been out of businees for about 3 years now...and I still get 30 visitors a day on that site... It'll probably stay close to that until Vista is commonplace in south america and china... I've talked with three university level schools that added aardvark based studios in the past two years.... so demand doesn't go away for something that really is useful.
Apr 18, 2007 09:48 pm Interesting Zek, I think that's a cool strategy. Many bands don't realize that a site with a couple of photos, tour schedule, and a few music clips is just barely a step above useless. I think it's also viewed pretty much as dead site by google. A site must be continually updated and it must be a place that people want to comeback to again and again. It needs to have content and a sense of community.
search engines continually crawl your site for content. I can't count the number of hits I get just because I mention AT4050 microphone or mackie 1640 and Lucious Verenous from HBO's Rome. These phrases among other phrases like "use crackers instead of flour" all bring people to my site. Once they get there, hopefully they'll stay and listen and think "Hey, this girl is a little wierd." :D
Apr 18, 2007 10:11 pm I'll jump in here even though I probably have nothing interesting to add on the subject of internet marketing...
zek has a great niche with the Aardvark thing, I know HRC has sent a few people his way over the years and it's a needed bit of content by many people, but it's also very niche. The Linux media production idea is awesome, and necessary...I have no doubt you'll be successful in that venue.
Band sites with a couple photos and a calendar can be useful, but only for a couple clicks, one to the homepage, then to the calendar to see the next date, then gone...especially in the music/mp3 download category the competition is fierce and good rankings are next to impossible. Forum are a GREAT resource for rankings, some of the weird searches HRC comes up on because of some weird conversation we've had is humorous sometimes...
The only reason HRC has achieved the great rankings it has is because of the content within, articles, forum posts, blogs, etc...without a lot fo decent content it's doomed to staggle in the unvisited terrain of GeoCities homepages and other worthless internet litter.
As far as Recording Chick, pictures, stats, etc...well, guys are guys, Karyn, and there is no changing that. ;-) And with most guys I know, myself included "a little weird" is a good thing.
HRC goes thru about 1/2 GB of bandwidth just from GoogleBot crawling around the site, another 1/2-1/3 GB from Inktomi (Yahoo).
Apr 21, 2007 01:42 pm Yep, content and knowing exactly were to put it are the most important things now. There are a few out there who are adopting the way he spoke of by providing a little something for free and hopefully generating interest to sell a little something. A recent example from a thread here is NIN and their sites. Trent was doing this years ago when the site first opened. You sign up for the NIN news letter and in return you get access to some free goodies. Two releases ago he offered a pre-sale deal. If you ordered the digi disc which included a DVD and CD dual disc you received copies which included content only available on the purchase from the site. You also got a T-shirt tossed into the deal which was a surprise to me. As well he offers a pretty healthy dose of free content in hopes of selling more music, which he seems to be doing.
Anyway, the artists who follow the Myspace trend and give a little away to attract more will benefit from it. As Jim stated, it is a slow growth but it is happening.
I'll toss in that it will take work, such as what dB has done here at HRC. Looking at how the placement of certain content can generate more hits. And he follows with what works and gets rid of what doesn't.
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