Advertising and Promotional Services at HRC

Home Recording Connection (HRC) has been in existence in one form or another since 1998 when it was first known as Home Recording Central. It has, since then, continually reinvented itself many times over those years until it reached its current state that you are seeing now. The homerecordingconnection.com domain came to life in 2002.

HRC has a list of members thousands long and is a very lively and interactive community. Its growth in the last couple of years has been great and it continues to grow every day attracting new people from all over the world of all demographics that have one thing in common; they are musicians and engineers interested in recording.

Home recording studios are one of the hottest markets in the audio equipment industry right now, so hot, in fact, it has brought about the closing of some big-name studios due to people now doing it all themselves. This is a sector of people that have largely been ignored by the professional audio industry until recently. Many companies are now seeing it is a sector that is very large and very eager to do the best they can. Advertising on HRC is a great way to have your news and products seen by the audience you need to target if you manufacture or sell studio recording gear.

Beginning in 2007, most of HRC's advertising is handled by the Google AdSense program. Therefore, in order to run an advertising campaign on HRC, the advertiser must subscribe to the Google AdWords program. Advertisers can target their ads for HRC's web site, or a wider range of music related web sites through this system. To join Google AdWords and start your advertising campaign on HRC, click here to get started today! Two other options also exist which will be explained below.

Traffic Overview

At the present time HRC receives over 1/4 million page views a month by a wide range of audience demographics and the number of page views and members is growing steadily each month. Of that traffic typically 1/4 to 1/5 of that are from unique visitors, almost always having more than two thousand unique visitors every day.

HRC also hosts dozens of how to articles and other content which help us rank very highly on search engines, which is bringing us a constant flow of new people that are hoping to learn the same things we all need to learn. Having also been covered or mentioned in books and magazines, and linked to by thousands of web sites all over the internet from places like small band sites to very large music resource sites, many in other languages, we keep a steady flow of fresh faces from all over the world.

Demographic Information

During the month of September, 2005 HRC conducted an anonymous survey of HRC visitors, some of the results are shown below. From these results one can see the very wide range of people that HRC has visiting.

• 90% of HRC visitors currently own their own studio
• 21% use their studio professionally
• 55% are striving to make music their full time career
• 98% are male
• HRC has a very wide range in the ages of it's members...
  • under 20 - 14.49%
  • 21-30 - 43.48%
  • 31-40 - 20.29%
  • 41-50 - 13.04%
  • over 50 - 8.70%
• The range of income among HRC visitors is very wide as well...
  • under $20,000/year - 23.19%
  • $20,001-$30,000 - 11.59%
  • $30,000-$40,000 - 11.59%
  • $40,000-$60,000 - 23.19%
  • $60,000-$80,000 - 7.25%
  • over $80,000 - 14.49%
  • Decline to answer - 8.70%
• Over 50% of HRC members have been playing their main instrument(s) for over 12 years
• 95% record digitally, 85% of those record on a Windows platform
• 42% of people that answered visit HRC daily, another 20% visit weekly

Available Services

News Posting (Free) - HRC will post your company news in the "industry news" section on the front page with a link to where the story is posted.

News Hosting - HRC can also host a whole news story on our servers rather than link to it elsewhere.

Advertising - HRC uses three advertising systems to support itself.

• Google AdSense Advertising system being the main system, in order to advertise in the AdSense spaces, you would need to join the Google AdWords program. Or, click here to run an advertising campaign on HRC.
• Kontera In Text Ad System is the system that advertisers can buy keywords to be highlighted in HRC articles and in the message forum. Purchasing these keywords must be done by joining the Kontera advertisers network.
• NEW Text Link Ads is the final system, which people can buy ads right at the top of the left hand column as site sponsors.

Forum Keyword Highlighting - You can choose keywords to automatically have hyperlinked to popup an alert tooltip box with a brief description of your site, product or whatever, and be a link to your site as well.

Product Review - HRC's experienced staff can evaluate and publicly review your product for additional publicity and an objective third party opinion.

Beta testing - HRC can organize and host beta testing complete with accepting applications for participation, getting the best group of people and hosting private discussions during the test in our private beta testing message forum.

The Visitor Always Comes First

HRC will only accept advertisement that are targeted with the Google AdSense system, which is the best context-sensitive advertising system on the market today. HRC never spams it's visitors with emails or popup/popunder advertisements and will ban any advertisements containing any malicous spyware, malware or viruses that attempts to install itself on visitors computers. Visitors are the #1 priority of HRC and their safe and fun surfing of this web site can not be compromised for any reason or amount of revenue.

One of the best reasons to advertise on HRC is due to the limited number of ads we have. We have templated spaces for ads and do not create more ad space, if we don't have space, we don't make more space. This makes HRC a visitor friendly place, and makes for more productive advertising for the vendor. This is also one of the reasons that HRC is growing at the rate it is, because it's not overrun with ads, it's overrun with quality content and a vibrant, active community of helpful and knowledgeable people. The community is monitored and taken care of rather than just left to go to hell like so many communities on the internet do.