Advertising and Promotional Services at HRC

Home Recording Connection (HRC) has been in existence in one form or another since 1998 when it was first known as Home Recording Central. It has, since then, continually reinvented itself many times over those years until it reached its current state that you are seeing now. The homerecordingconnection.com domain came to life in 2002.

HRC has a list of members thousands long and is a very lively and interactive community. Its growth in the last couple of years has been great and it continues to grow every day attracting new people from all over the world of all demographics that have one thing in common; they are musicians and engineers interested in recording.

Home recording studios are one of the hottest markets in the audio equipment industry right now, so hot, in fact, it has brought about the closing of some big-name studios due to people now doing it all themselves. This is a sector of people that have largely been ignored by the professional audio industry until recently. Many companies are now seeing it is a sector that is very large and very eager to do the best they can. Advertising on HRC is a great way to have your news and products seen by the audience you need to target if you manufacture or sell studio recording gear.

HRC uses Google AdSense, which can show your companies AdWords ads, InfoLinks In Text Ad System, and Text Link Ads for advertising systems, and we also will work with you individually as well, which ever your prefer.

Get the Most for Your Advertising Dollar

In this rather unstable economy it is crucial to get the most you can for your money. To that end, HRC is committed to helping you reach that goal. Many compnaies prefer to work with advertising systems, such as Google AdWords, MSN AdCenter, Apt from Yahoo and others. Other companies are wanting to cut out those middlemen and work directly with web site owners. At HRC, we support many possiblities.

The ad systems allow you to run your ads across many web sites, which is good, but it also costs more as you are paying them and the publisher. Working directly with HRC (or any site) can cost you less, but it also requires managing a lot more relationships to run on many web sites.

The choice is yours. You can contact HRC's owner to discuss details of advertising on HRC.

Traffic Overview

At the present time HRC receives over 1/4 million page views a month by a wide range of audience demographics and the number of page views and members is growing steadily each month. Of that traffic typically 1/4 to 1/5 of that are from unique visitors, almost always having more than two thousand unique visitors every day.

HRC also hosts dozens of how to articles and other content which help us rank very highly on search engines, which is bringing us a constant flow of new people that are hoping to learn the same things we all need to learn. Having also been covered or mentioned in books and magazines, and linked to by thousands of web sites all over the internet from places like small band sites to very large music resource sites, many in other languages, we keep a steady flow of fresh faces from all over the world.

Demographic Information

During the month of December, 2008 HRC conducted an anonymous survey of HRC visitors, some of the results are shown below. From these results one can see the very wide range of people that HRC has visiting.

• 90% of HRC visitors currently own their own studio
• 21% use their studio professionally
• 50% perform or record music just for fun/hobby
• 35% hope to go professional at some point in life
• 96% are male
• HRC has a very wide range in the ages of it's members...
  • 7% under 18
  • 17.86% are 18 to 25
  • 28.57% are 26 to 35
  • 35.71% are 36 to 50
  • 7% are over 50
• The range of income among HRC visitors is very wide as well...
  • 14% make less than $20,000/year
  • 11% make $20,000 - $40,000/year
  • 25% make $40,000 - $60,000/year
  • 14% make $60,000 - $80,000/year
  • 18% make over $80,000/year
• Over 39% of HRC members have been playing their main instrument(s) for over 10 years
• 85% record digitally, 90% of those record on a Windows platform

Available Services

News Posting (Free) - HRC will post your company news in the "industry news" section on the front page with a link to where the story is posted.

News Hosting - HRC can also host a whole news story on our servers rather than link to it elsewhere.

Advertising - HRC has multiple options for advertising.

• Google AdSense Advertising system being the main system, in order to advertise in the AdSense spaces, you would need to join the Google AdWords program. Or, click here to run an advertising campaign on HRC.
• InfoLinks In Text Ad System is the system that advertisers can buy keywords to be highlighted in HRC articles and in the message forum. Purchasing these keywords must be done by joining the InfoLinks advertisers network.
• Text Link Ads is the final system, which people can buy ads right at the top of the left hand column as site sponsors.
• Lastly, we can work with your privately and work out advertising options as well. Contact the owner for details.

Product Review - HRC's experienced staff can evaluate and publicly review your product for additional publicity and an objective third party opinion.

The Visitor Always Comes First

HRC never spams it's visitors with emails or popup/popunder advertisements and will ban any advertisements containing any malicous spyware, malware or viruses that attempts to install itself on visitors computers. Visitors are the #1 priority of HRC and their safe and fun surfing of this web site can not be compromised for any reason or amount of revenue.

One of the best reasons to advertise on HRC is due to the limited number of ads we have. We have templated spaces for ads and do not create more ad space, if we don't have space, we don't make more space. This makes HRC a visitor friendly place, and makes for more productive advertising for the vendor. This is also one of the reasons that HRC is growing at the rate it is, because it's not overrun with ads, it's overrun with quality content and a vibrant, active community of helpful and knowledgeable people. The community is monitored and taken care of rather than just left to go to hell like so many communities on the internet do.

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